This is the fifth blog post in our Blogging Tips series, and now that we’ve detailed a few useful tips and tricks for the creation of your blog posts, we can move on to discuss the ways to distribute your content, where to share it and how to get it in front of your reader!
Once all the hard work of writing is done, this is the easy part! But, don’t let all that hard work go to waste, you’ve got to get a thoughtful distribution plan in place to ensure your brilliant blog post gets seen! After all, you wouldn’t paint a work of art and lock it away in your garden shed, would you?
One of your first ports of call, and most obvious, when it comes to sharing your blog content is social media! Social media, in particular Facebook and LinkedIn, is great for sharing your blog posts as this is one of the places where you already have an engaged and interested audience. So by sharing your content with them in a simple and easy way, you can drive visitors to your site with content they are interested in. This can be done in a couple of ways:
The first and most common (although not bad) way to share blog posts is by sharing the direct and clickable link in a social media post. A direct link would simply be sharing the URL of your blog post in a post on social media, perhaps with a little bit of an intro as to what the blog is about to draw your readers in. This is a super easy way to let people know you’ve recently shared a blog post and gives them the opportunity to click straight through to the content.
If you want to get a bit more creative, or share a piece of content in a different format, you could create an infographic or short video to tease the blog piece, and intrigue readers to find out more. Perhaps you could create a graphic of an interesting quote or stat that readers can learn more about in your blog post!
Another of our favourites when it comes to sharing blog posts is utilising email marketing! With email marketing, you already have an interested and invested audience who are signed up to hear from you - whether that’s about company updates, top tips, or early access to product launches and offers.
Email marketing can be used in a number of ways when it comes to sharing blog content. Here are a couple of our suggestions:
Newsletters and round ups
If you send out monthly/weekly newsletters to your subscribers, this is a great place to incorporate and share your most recent blog posts with your audience. When sharing a number of blog posts in one mailout, it’s important to not go into too much detail about each piece - offer a summary of the posts you’ve shared and how they’ll benefit the reader. Perhaps if you’re going to be blogging regularly, you could even send our regular round ups to let people know what you’ve been writing about and keep them up to date with your content.
Instead of a compilation of blog posts, you could send your subscribers an email update for every new post (or particularly important post) published, letting them know what the post is about, summarise a few key points, maybe share a couple of stats and how the piece can benefit them. This is great for when you have a really relevant or specific blog post that you know will be beneficial or interesting to your audience. Try segmenting your email subscribers by interest, so you know who would like to know about what. That way, if you’ve written a piece centred around a particular niche or problem, you know exactly who will want to know about it!