31/03/2021 - Blogging Tips: What are the benefits of blogging? | Website Blog | Purple Creative Studio
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Blogging Tips: What are the benefits of blogging?

We love making use of our blog and sharing frequent updates, whether that’s company news, our latest project or some insight into a trending topic! But lots of businesses ask us if they really need a blog, what to talk about, and how to drive more traffic to their posts which is why we’re starting a blogging tips series, so all of this useful information is all in one place!

The first post in our series is all about the benefits of blogging and why you should perhaps start a blog if you haven’t already. It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers, which blogging creates a simple solution for! There are so many benefits to blogging if you’re able to commit to writing posts, including boosting your SEO efforts, generating traffic and creating content to share on social media. Here’s our rundown on some of the key benefits to blogging for your business:

It creates a hub of information

Firstly, blogging is a great way to offer up information to your readers, whether that be industry news, product launches, or updates about your business. By writing frequent blog posts about your company and the industry you’re in, you can easily show and tell readers what your business can do.

Some examples include:

Blogging has been particularly useful over the last 12 months for businesses to let their customers know about their Covid-19 updates, including closures updates, plans for reopening, and what they’ve been up to while their businesses have been closed. People love to gain an insight into what goes on behind the scenes of a business and get to know the people behind the team. 

It attracts new customers

As well as appealing to existing customers and clients, blogging also helps to attract new customers to your website. 

When on the hunt for a new product or service, consumers will often carry out research into what they’re searching for - whether directly researching a company, or indirectly via searching for the product or service. We all like to check a business out before buying from them, especially so now that more people are looking to shop local, ethically and from smaller businesses. A blog is a useful way to introduce yourself to potential customers, to let them get to know you and decide whether or not they think that you’re the person or business who has something to offer them.

If you’re offering up informative and engaging content on the subject your reader is looking for, this can help to sway them in their decision too, as you’ve showcased your knowledge and industry expertise! This leads us onto point 3...

It helps to strengthen your brand authority

Blogging creates a space for your business to share expertise, insight and useful information, to offer readers a helpful resource and therefore strengthen your brand authority and relationships with your readers. 

You can build trust and increase your brand authority by providing valuable and expert information in your blog posts. These don’t have to be lengthy posts filled with specialised language, but could instead be short ‘How To’ posts simplifying something into steps or a jargon buster to educate your readers. By offering value to your readers, over time you’ll become a reliable resource for helpful informative content, bringing more traffic to your site and ultimately lead to higher customer conversion rates. 

It boosts your SEO efforts

Another great benefit of blogging is that it supports your SEO efforts. Search Engine Optimisation is the process of improving your site to increase its visibility in the organic search engine results page, for example, Google.

A great way to help your rankings is to ensure that the search engines can tell that your site is active, that you regularly use it and keep it up-to-date. Search engines prefer websites that feature fresh and relevant content that is frequently updated, and blogging is a super easy way to keep updating your content - rather than trying to reinvent the wheel by rewriting your homepage every week! By regularly adding quality posts to your blog, you are constantly providing Google, and other search engines, with fresh content to index, letting them know that your site is active and up to date.

Blogging also creates an opportunity for you to insert those important and relevant keywords that consumers will use to search for the types of services or products that the business offers.

Finally, if you’re writing regular and interesting blog posts and encourage other sites to link back to yours, you’ll also benefit from backlinks. As other websites start linking to the blog posts on your website, Google sees these as positive “votes” for a page, and therefore help your site to improve its position in the search engine rankings. 

It creates content to share

Not only do blog posts make for great content for your website, but they in turn also make for great content to share across your social media platforms. This makes your life much easier as instead of having to come up with brand new original content, your blog can serve as a vault of content ready to be shared. As well as sharing your blog posts on social media, they’re also great additions to your email marketing efforts, to draw people back to your site. So, by sharing your blog content on social media or via email marketing, you’re opening up your reach and driving more website visitors to your blog.

A blog post isn’t just a link either, it creates endless opportunities for sharing:

  • You can quote your blog posts
  • You can take tips out of your article and share them individually, e.g. via email marketing like we have below
  • You can create graphics with extracts from your blog posts
  • You can create video versions, like Reels or YouTube videos, of your article
  • You can create checklists and infographics

Untitled design (57)

Not only does blogging create opportunities for you to share content on your social media platforms and via email marketing, but it also creates the opportunity for others to share the link to your blog. 

It increases your website traffic

Ultimately, all of these efforts help to drive traffic to your website, whether via social media or by increasing your visibility in the search engine. An increase in website traffic is great for any type of business - by creating a hub of information on your blog page that speaks to your target audience, you’re going to bring a higher number of people to your site which can only mean a higher level of potential for more conversions - whether that’s bookings, contact form submissions, or purchases!

We know what you’re thinking, we’ve made it sound so simple, but it really is as easy as that. There are so many benefits to frequently posting to your blog page, the hardest part might be the next step - knowing what to write about! Luckily, that’ll be the next tip in our series, how to get started and come up with some blog topics to get things moving. In the meantime, if you’d like our support with blog writing or anything in the realm of digital marketing, please do get in touch and our team will be happy to help!

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