03/10/2023 - Carver Group Website Refresh | Website Blog | Purple Creative Studio
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Carver Group Website Refresh

Carver Group are one of the leading residential and commercial estate agent and surveyors in the North East. With offices in towns throughout the area, and a team with extensive industry experience, they are trusted by homeowners, landlords, and businesses to effectively manage their property needs.

The Brief

We have worked with Carver Group since 2014, originally building a website that integrated with their property management system, allowing Carvers to publish up to date listings of their residential and commercial properties.

Carver Group recently commissioned Purple to redesign their website, looking to unify the strands of the business into a single site that was designed around their recent rebrand.

It was important that the new website be easy to navigate and cover all of Carver Group’s core services with frequent calls to action to help users connect with their team, to help with their property needs.

The new website needed to also introduce new features, such as an early bird alert, a handy label to show would-be homeowners properties before they hit the major property websites like RightMove. In a competitive housing market, this means that prospective buyers have early access to properties being marketed by Carvers, allowing them to book viewings and make offers with less competition.

What We Did

Our design and development team worked hand in hand, creating a design that utilised the new branding to its full potential whilst also giving the Carver Group team flexibility with how they use the branding when editing the website.

The CMS provides Carvers with a versatile way to add their content to pages and manage this themselves ensuring the website keeps pace with their fast moving business.

The new early bird timer also appears automatically on selected newly listed homes, indicating how long before they hit the open market. This helps to encourage people to enquire more promptly and creates a hook for users to visit Carvers property to hopefully secure an early deal.

The Outcome

The new website has provided a modern refresh of the branding. It utilises strong imagery that showcases the best of homes in the North.

The property feeds are simpler to navigate and the design introduces more of the faces behind the businesses along with the fantastic community work the team at Carver Group do.

You can view the website here.

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