As Christmas and the holiday season approaches, it can be a great time to pair your online marketing efforts with some direct marketing to make a real impact.
Over the years we have enjoyed working with businesses on their festive marketing and in this blog we are sharing some ideas of how we think you can introduce some Christmas sparkle into your offline marketing (don’t worry - we also have some fab ideas for your online marketing too) ✨
Personalised Christmas cards
Christmas cards are a classic example of effective offline marketing at this time of year. It shows your customers you are thinking of them, you value the relationship you have built over the last year and helps put you back in their mind ready for the new year. Whilst you could buy off the shelf cards, where is the fun in that? A branded card elevates this form of marketing!
Christmas packaging
Part of the appeal of Christmas shopping is the fantastic packaging on the shelves, it’s what entices you in and builds excitement for the big day. Recently we worked with the Gluten Free Kitchen to create festive packaging for their range of ‘free from’ mince pies. The final design was inspired by Fairisle patterns and would be perfect in a Christmas hamper. This is just one example of how you can adapt your packaging with a festive twist!
Christmas gift vouchers
Christmas is one of the busiest shopping times of the year and second only to cash, did you know that gift vouchers are the most requested Christmas gift? For retailers gift vouchers can be a great way to attract new customers and a festive themed gift voucher helps make the gift all the more special. With custom printed gift cards you can be really selective about the details you include.
If you are unconvinced that print marketing can work for your business, did you know that 82% of consumers said they trust printed ads the most when considering a purchase decision? That’s a whole lot of influence that can be gained at a low cost!
What ideas have you got in store for your business marketing this Christmas?