You may have heard the phrase ‘responsive design’ but might not be quite sure what this means. This means that when a user browses on these devices, they can still interact with your website without having to pinch and zoom or scroll to see areas of content which would be considered a poor user experience.
One of the important ranking signallers that Google use when determining a website ranking for keywords is the onsite experience. If you have content that is poorly formatted on mobile devices, the chances are that users won’t spend very long on your site before becoming frustrated and leaving.
In 2019 Google started operating what is known as ‘Mobile First Indexing’ for all new websites. This meant that if you launched a website after this date it was essential that you ensure it was responsive for mobile devices or you would struggle to rank for your keywords. At this time Google said it was for new sites only, whilst older sites would be evaluated, and site owners would be warned within Search Console when their site was moving to Mobile First Indexing. This is all set to change in September this year when all website will now have the principles of Mobile First Indexing applied when determining their position in the SERP regardless of when the site was launched.
Google’s Webmasters shared this information:
All this means that it is so important that your website has a responsive design and delivers the best user experience on mobile devices.