It looks like Spring is finally on its way and we have been hearing from a number of accommodation providers who we work with that enquiries and bookings are increasing which should hopefully mean a busy year!
So, if you work in the accommodation sector, we have put together some top tips to help market your business to tourists over the coming year which should help to help increase your online profile and your bookings.
We hope you have a busy year full of lovely guests and if there is ever anything that we can help you with please just let us know!
If you have been doing some refreshing and decorating after the Summer Season, then make sure the images on your website and are up to date, change your banner image, update your gallery and make sure these images are also used across any Social Media and Booking platforms that you use.
If you need any new imagery just let us know as photography is now a service that we offer.
If you are fed up with forever cleaning and reshuffling a messy folder full of information on the local area, why not make this digital? Create a new page on your website that is packed full of local information for your guests to enjoy. You could then create and print a QR code to put in your accommodation that would allow your guests to access the information easily on their phone when they are out and about!
Have a look back at 2022 and analyse what worked well, was it a certain type of Social Media Post, did you experiment with Video that got lots of engagement? Peek into your website and social analytics and see if you can set yourself some digital goals to make sure your website and digital profiles are working just as hard as you are!
Paid for Advertising
If you have some quiet weekdays or weekends that you need filling, why not undertake some paid for Social Media Marketing, it does not have to cost the earth and you can target individuals within a certain radius or with certain hobbies to make sure your advert is seen only by relevant people.
If you have a newsletter sign up in the footer of your website collecting emails or you have email addresses that you are able to contact via your booking system, now is the time to start telling them why they should be coming for a break away with you this year. Tell them about local events, walks, festivals and include lots of links to ‘Book Now!’ If you really want to be remembered why not send a good ol’ fashioned postcard, for the cost of a stamp your ‘Wish you were here’ memento might just brighten someones day and make them book again.
Website Spring Clean
We are sure that some of your rooms have had a refresh, so make sure you give your website a Spring Clean too.
- Update your reviews
- Test to check all your links are working, especially to suppliers and local attractions
- Make sure your blog features some upcoming local events so visitors can see that you are knowledgeable about the area and that there are lots of fun activities to do near you.
- Include relevant keywords in your content and in your page titles and descriptions to help your website be found in Organic Searches.
- Create some special offers, these could be done with other local businesses to fill those weeks that are looking a bit quiet.
If you need help with any of the above, just let us know, and we hope you have a successful and busy Spring/ Summer Season!