Why do I need brand guidelines?
You’ve spent a lot of time developing your logo, website, and marketing materials for your brand, and you need to ensure, whether your business is large or small, that it works effectively.
None of this will happen over time if you don’t have established guidelines.
What are brand guidelines?
Brand guidelines are a set of assets and rules on how to use these branding assets. The guidelines are used by anyone else using your brand’s assets, such as your logo to create marketing materials.
Brand guidelines are usually presented in a book (or pdf file) format that covers the different elements of your brand assets and how they should be used together to form your brand identity.