How does design for print differ from design for web?
What distinguishes design for print from design for web is both the resolution and colour mode of the artwork.
Print graphics are typically high resolution at 300 pixels per inch or higher whilst web graphics are the far lower resolution of 72 pixels per inch.
Design for print also uses a colour process known as CMYK (Cyan, Magenta, Yellow and Black) that is sometimes referred to as a full colour or 4 colour process and design for web is typically produced using the RGB colour mode.
Does my business need printed material?
For many clients, traditional printed material sits alongside their online presence to form part of their overall marketing strategy. For this reason, it is important that the printed material reflects the same professional image.