What is Digital Marketing?
Digital Marketing is a broad term that covers a variety of online marketing activities. Typically, Digital Marketing refers to:
- Social Media Marketing (Facebook, Twitter, Instagram etc)
- Email Marketing Campaigns
- Pay Per Click Advertising such as AdWords
- Search Engine Optimisation (SEO)
- Google Analytics and Webmaster tools
- Blogging
Do I Need to use Digital Marketing tools?
Utilising Digital Marketing tools are a great and cost-effective way to grow your business. Social Media platforms for example allow you to reach a wide audience with your brand message and engage with your growing customer base with little or no advertising budget.
For a more concentrated effort, actions such as boosting posts on Facebook or Pay Per Click (PPC) advertising through AdWords have a proven record of producing a significant ROI (Return on Investment).