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Email Marketing Campaigns

Email Marketing Campaigns offer the best return on investment of all online marketing activities and help you reach warm clients through their inbox.

What is email marketing?

Email marketing is an effective way to stay connected with your customers, it is relatively easy, and numerous studies claim that it offers the highest Return on Investment of all online marketing activities.

Through email marketing campaigns you can reach warm customers easily by delivering an interesting and engaging message about your business straight to their inbox.

Should I be sending email marketing campaigns to my clients?

We certainly think so! Email marketing campaigns are a great way to share your news, promote new services and shine a spotlight on your successes.

Customers and clients who have subscribed to your list have already indicated an interest in hearing from your business and email marketing campaigns provide an attractive and interactive way to do this.

How can I send email marketing campaigns?

There are several email marketing platforms available, but our preferred platform is MailChimp.

MailChimp makes it easy to build beautiful responsive email campaigns with images, gifs, embedded video and text to name just a few!

MailChimp has a variety of price plans available as well as free accounts for users with up to 2,000 contacts on their mailing list.

Is sending email marketing campaigns GDPR compliant?

The new laws regarding GDPR came into effect on the 25th of May 2018 and for most businesses this has meant a review of the personal data they hold in their mailing lists.

GDPR is a huge minefield and we are by no means legal experts on the subject, but all the information available suggests that for email mailing lists the main concern is ensuring that people have given informed consent for you to hold their personal data.

It is for this reason that we recommend to our clients that they use an email marketing platform rather than sending mass emails from their own email account.

MailChimp for example has many features that make it easy to stay on the right side of GDPR compliance, such as double opt in for customers and the option to unsubscribe or manage preferences watermarked at the bottom of every campaign sent through the platform.

How will I know how my email marketing campaigns are performing?

One of the great things about using a system like MailChimp is that along with making it easy to send professional looking campaigns, you can also monitor their performance through the inbuilt analytics reporting.

Following each campaign MailChimp provides a report with all sorts of handy information from a marketing perspective, such as the open rate of your mailout, how many people clicked links even providing specific details on which links where clicked through a ‘click map’, bounce rate and how many people unsubscribed.

By monitoring this data you can build a picture of how your customers are reacting to your email marketing campaigns.

Can Purple help me manage my email marketing activities?

We love to create email campaigns for our clients and regularly produce monthly newsletters, new service and product mailouts and everything in between!

As well as managing email marketing campaigns, we also offer Email Marketing Workshops where you can learn all the skills you need to create your own success with email marketing campaigns.

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