Can anyone use PPC?
Anyone can access Google AdWords and register an account and we often recommend that clients do this and make full use of the tools on the platform such as the Google Keyword Planner.
The challenge for most of our clients is having the confidence and knowledge to know how to set a realistic and effective advertising budget as well as refining their keywords so they are only paying for keywords that are likely to convert to a sale or business lead.
What about Facebook Advertising?
Facebook Advertising is a great way to boost specific events or posts. You can create adverts that are flexible and allow you to target specific audiences, whether that be age, gender, location or interests.
There are different types of Facebook Advertising available to all Business Pages and it is something that we recommend in the right circumstances.