Forbidden Corner
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Forbidden Corner

Event success for Forbidden Corner

PR
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Digital Marketing
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Event success for Forbidden Corner
The Client

The Forbidden Corner describes itself as ‘The Strangest Place in the World’ and is one of Yorkshire’s most popular attractions. Following a restructuring of the business, and the putting in place of a ‘one estate approach’ at Tupgill Park, we were engaged to work with the Forbidden Corner on their social media and PR content. We have worked with the team at Tupgill Park on projects for a number of years, including graphic design, awards submissions and copywriting for The Saddle Room, the Forbidden Corner’s sister business. 

The Brief

After the pandemic and a tough couple of years, The Forbidden Corner planned a free entry day for locals. As a way for the park to give back to the supportive community, they opened up the attraction to select nearby postcodes only, allowing visitors to attend the attraction for free. We were asked to support them in promoting this event within the locality via press releases that needed to be circulated to the local press, and on the Forbidden Corner social media platforms. It was also important to mention that although access was free, charitable donations were being accepted throughout the day to raise money for local charity.

What We Did

After discussions with the client to retrieve relevant details, we created the first draft of the press release complete with quotes and photography, and shared details with the client to ensure accuracy and approval.

Alongside this, we also coordinated a social media campaign to raise awareness of the event and build anticipation prior to the release of tickets.

We also communicated with journalists to distribute the press release and ensure dates and timescales were adhered to. The campaign saw great success, with the press piece shared by The Northern Echo and Richmondshire Today. 

Book Item
Visitors crossing across the water
Big attraction within the park
The Outcome
  • The event was fully booked within 4 hours of the ticket release
  • Increased Facebook page reach by 30% and visits to the Facebook page by 25%, vs the previous month
  • Increase in positive brand sentiment, both locally and nationally
  • Raised over £800 for The Jessica Bethell Charitable Foundation

 

They Said

“Last year we held our first 'Free to Locals' Charity day, where we raised over £800 for local charities. The team at Purple was a massive help in its success, getting us press coverage and forming a solid social media campaign. We sold out of tickets within the first few hours thanks to their help.”

Darren Weatherill - Operations Manager

£800
Raised for The Jessica Bethell Charitable Foundation
30%
Increase in Facebook page reach
£800%
Raised for The Jessica Bethell Charitable Foundation
30%
Increase in Facebook page reach
Aske Stables, Richmond,
North Yorkshire, DL10 5HG
Aske Stables, Richmond,
North Yorkshire, DL10 5HG
What Three Words
total.attracts.greet
total.attracts.greet

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