14/05/2021 - Blogging Tips: How to make your blog post stand out | Website Blog | Purple Creative Studio
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Blogging Tips: How to make your blog post stand out

Here we have our fourth instalment in our Blogging Tips series! In our last instalment we talked about blog structure and writing. Now, although the blog post is written, that’s not where it ends! There are so many things we can add to a blog post to make it stand out, easier for users to read, and essentially be more successful!

It is becoming increasingly important for blog posts to do more than just tell a story - there are numerous elements that need to be incorporated in order to get the most out of your masterpiece... 

Images

A no-brainer when it comes to blog posts is images. They are key and just like every great book needs a cover, every great blog post needs an image (and we bet you’ve never seen a bestselling book without a cover!). And although, as the saying goes, we shouldn’t judge a book by its cover, we very often do, and it can be the deciding factor as to whether we read it or not - it’s exactly the same with a blog post!

Your main blog image directly affects traffic as when readers see it on social media or on your blog page the graphic alongside the post is what captures their attention before the title or description. So without an eye catching image your post will go unnoticed within the feed and receive significantly fewer clicks.

It also affects the number of shares you’ll receive on social media too as posts with pictures on Facebook and Twitter see an increase of over 35% in shares. If your post doesn’t have an image, don’t expect it to go very far - a blog post without an image is like a postcard without a stamp!

Images aren’t just important for traffic, they also play an important role in being remembered. Studies have shown that images make information easier to remember and readers are more likely to retain the information if there’s an image - great for building brand awareness with your customers! 

Like every great book needs a cover, every great blog post needs an image.

As well as having a featured image to represent your blog, images can also be useful to include within your blog post too. They’re super useful to break up the text and help readers condense the information. 

Some examples include:

  • Infographics or diagrams
  • How Tos or Step by Steps
  • Before and Afters
  • New product images

It’s important to ensure that your featured image is as captivating and eye catching as it can be, as this is likely to be what draws your reader to click in the first place!

Lists and Bullets

As well as images, design features like lists and bullets break up the text and make blog posts much easier for readers to take in and understand.

We use bullet points a lot in our posts, as they’re ideal for short bursts of information, showcasing data, and presenting lists. By separating your content into short lines it also makes the information easier for the reader to understand while also drawing attention to each line so it’s easier to pick out at a glance. This is especially helpful when you have information that users are likely to skim read, and they can be useful to guide your writing too and keeping your content on topic. 

Try using other design features too like emboldening text, underlining and italics as well as headings to highlight important information and segment or signpost the piece.

Interactive Content

An interesting way to differentiate your blog post from your competitors’ and get readers to take action is by making your blog posts interactive. Don’t just take our word for it either, studies show that interactive content can drive double the conversions that static content can!

Although our last instalment in this series talked about the importance of writing engaging and captivating copy, it doesn’t end there. You also have to look past the writing and the images for a moment, and feature some interactive content within your blog too - not only to interest the reader but to offer them more value, increase their time spent on your site and encourage them to convert. 

Now, it’s not as scary or as tricky as it sounds, and can even be as simple as a hyperlinked call to action, or your social share buttons! Interactive content is any content that requires and encourages users to actively engage with it rather than passively consume it - it’s a little extra something to make your post more memorable!

Some examples that you could try include:

  • Calculators
  • Interactive maps
  • Before and after sliders (like the one Maisy used in this post!)
  • Countdowns
  • Surveys and polls
  • Embedded videos
  • Virtual tours

Links

Another way to encourage interaction from your blog readers is by including links throughout your content. This could be links to similar articles on your blog, other pages on your site such as Contact or About, or links to other relevant information and sources.

Both internal links and outbound links are integral to blogging; outbound links to external sites, such as data sources, help to build trust and credibility, add depth to your topic, and even facilitate building relationships with other businesses, while internal links to other pages on your site help to keep people on your site and teach them more about you.

As well as within the main body, it’s also really important to include a clear and linked call to action at the end of each blog post, as a direction or next step for your reader to take - whether that be to get in touch, to visit your online shop, or to read a related article. The important thing to remember though is to try to make your links descriptive and slot them neatly into your sentence, rather than saying “click here.”

Links are another useful way to make key pieces of information or resources in your post stand out. As links are often emboldened, underlined and in a different colour to the rest of the main body text, it draws the reader's eye in when skimming or scanning the page.

It’s also important to avoid going overboard - make sure they’re relevant and focus on quality over quantity!

 

So, just by adding a couple of extra elements to your blog post, you can help your content to stand out and generate more results! You might be wondering how to track these results and that’s something we’re going to cover further in our upcoming instalments. In the meantime, if you’d like our support with blog writing or anything in the realm of digital marketing, please do get in touch and our team will be happy to help!

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