Christmas is fast approaching and it’s the perfect time to give your business a boost. Everyone is on the hunt for the perfect gifts for their loved ones, but with so much choice available online you need to stand out. Make the most of the festive season and get yourself a Christmas campaign in place, whether that’s a series of social media posts or spending some time crafting a lovely festive newsletter. We’ve put together some of our favourite ideas to get you started but if you’re still feeling a bit stuck, we’re more than happy to help you create an effective Christmas campaign.
Why run a Christmas social media campaign?
There are plenty of benefits to running a social media campaign. They can increase your social media engagement and following, increase your website traffic, and drive sales. Pushing for these outcomes is more important during the festive season as users are on the lookout for new products and gift ideas. In the run-up to Christmas, customers are willing to spend more money on great products and services for their loved ones, so doing a Christmas social media campaign can help get you into the forefront of their minds, while also putting some festivity into your feed!
Here are some suggestions of the best campaigns for your social media this Christmas:
1. Host a Christmas giveaway or competition
It’s undeniable that everyone loves a freebie, especially around Christmas when there seems to be more money going out than coming in. Why not try hosting a festive giveaway or competition, it’s a great way to showcase your products/services, get people thinking about buying presents and increase the engagement on your page. The prize can be made up of your own products/service, but you could also team up with another business and create a joint giveaway. Create a post explaining the giveaway and the close date, then when the time’s up, post a video of you randomly picking the winner to show the authenticity of the process.
(Make sure that you abide by the rules surrounding competitions and giveaways on each platform)
2. Gift guide
Gift guides are a great way of showing off your products and services. You could do a single gift guide encompassing some of your best offerings in one post, or do a few different posts tailored to different recipients such as ‘Gifts for Mum’. Another way of doing a gift guide is in the style of an advent calendar or ‘the 12 days of Christmas’. Releasing a different gift idea every day in the countdown to Christmas reminds your audience of how close Christmas is and the need to get presents sorted quickly. Suggesting a different gift idea each day also gets your audience to come back to check the next day’s gift idea. You can include your own products or maybe partner up with another business and feature each other’s products in your guides too.
3. Create a video
When it comes to Christmas, we all know the great feeling of anticipation surrounding the release of Christmas adverts on the TV and how well they go down. Ultimately, Christmas videos get people talking both in-person and online, so one of the best ways to get engagement on a social media post is to include a video. Whether it’s a ‘Meet the Team’, a tour of the Christmas decks or a special announcement, make sure there are faces involved to make it much more personable and friendly!
4. Share the joy of Christmas
Connect with your followers on social media, by sharing the joy of Christmas, and getting a discussion going. One recent trend to get involved in is ‘This or That’ asking followers to pick their favourite, such as Sprouts or Parsnips? Love Actually or The Holiday? Try out the poll feature on Instagram stories, Twitter and Facebook. People are sure to get involved in the discussion in the comments!
5. Elf on the Shelf
Elf on the Shelf is a great way to increase your engagements on social media, while also having a bit of fun! If you haven’t heard of Elf on the Shelf, it’s a worldwide craze that started out popular with parents to keep the little ones entertained in the lead up to the big day. You can set them up doing funny and mischievous things around your business, grab a picture, and post it to social media every morning. Ideally, get snaps of your elf doing things closely related to your business, but remember you’ll get more engagement if your elf is a little bit cheeky and has a habit of doing funny things!
Top Tips for your Christmas campaign:
- Align your social media campaigns. Today, users have approximately 8 social media accounts, so make sure you’re posting your campaigns on each of your platforms. Try using Facebook ads to boost your audience too.
- Put your social media decorations up. Change your profile and cover picture to add a bit of festivity to your page, it lets users know that you’re regularly updating your sites. Try adding a Christmas twist to your logo, like adding Santa hat. Make sure to maintain a theme throughout and across all platforms.
- Engage with your followers. Join the conversation in the comments, it will benefit your social media presence and continue the conversation giving others the chance to get involved.
- Start a hashtag to get your audience involved, and if they do, be sure to share their posts back into your business page.
We hope our hints and tips have given you a few ideas to get started. We’re excited to get cracking on lots of our clients’ Christmas campaigns and we’re more than happy to do the same for you. Please get in touch if you feel that you need a hand creating a fabulously festive marketing campaign this December!