Analytics

What are analytics?

There is lots of data available relating to both your website and social media accounts, it is through analytics that we can make sense and interpret this data and translate this into meaningful information to your business.

There are lots of different analytics platforms available, but when it comes to your website the most powerful platform is Google Analytics.

Google Analytics is a free service and involves embedding a unique tracking code in your website that is not visible to users but works in the background to collect and send information on how your website is being accessed and interacted with and send this back to the Google Analytics reporting system.

As well as Google Analytics, most Social Media platforms have their own version of analytics that provide insight into how your followers engage with you on their platform.

What can I learn from Social Media Analytics?

With traditional marketing it can often be challenging to evaluate the effectiveness of your efforts and how many people you have reached with your message.

With Social Media analytics you can do just that, with access to statistics like how many people have seen a particular post, how they have engaged with your content and your brand in general.

This is hugely helpful when it comes to shaping your marketing strategy and finding new and unique ways to reach your online audience.