Kedleston Group is an independent provider of specialist schools and children's homes across England. They provide high quality environments for children that the traditional school system does not cater for. We have been working with the Kedleston Group since 2017 and in that time they have expanded at a great rate increasing their number of homes and schools from 9 to 22.
Kedleston Group undertook a rebrand with another Creative Agency and we were asked to redesign the website to make sure that the website was reflective and coherent with the new brand. The new website needed to feel a bit more ‘playful’ and child centric whilst also retaining a professional appearance as the primary audience for the site is Local Authorities rather than parents.
What We Did
We created a whole new redesign for the site using elements of the new branding. This included a new visual identity for each of the schools and homes whilst still making it feel cohesive as a group. We improved the site navigation, and ensured assets such as video content were given more prominence as part of the design.