There’s no better way to finish off the year with the launch of some brand-new websites. That’s what we’ve been up to in December here at Purple, with a new website launched for Altberg.
Altberg are a Yorkshire based bootmakers established in 1990, who specialise in producing high quality, reliable and hardwearing footwear products, and is now the last remaining British Bootmaker manufacturing walking, military and motorcycle boots in the UK. The company has a high reputation and offers a full bespoke service to tailor fit boots to you, as well as a range of over 80 boots and shoes for hiking, military, police and motorcycling. As well as being able to buy boots on the site, there are also accessories such as Boot Care Kits, Footbeds and socks, to take care of both your boots and your feet!
We’ve been working with the team at Altberg for a couple of years now, in order to create a new and bespoke website of a high quality for them to reflect the quality of their produce. Altberg came to the team here at Purple in order to improve the functionality of the website, and also make it mobile-friendly which their old site wasn’t. They also wanted help in showcasing their huge range of items available on their online shop.
We worked closely with Altberg for quite some time to get the detail just right, and to expand the information available on the site, so it isn’t just a shop, but a huge repository of information ranging from how to care for the boots to the BSEN/ISO Standards the boots conform to. Due to the huge information on the site, navigation was a key factor too, making everything easy to find and access. This took plenty of planning to make it as easy as possible for the customers to find what they need in as few clicks as possible.
As well as information about their products, we have also included a section dedicated to current stockists that stretch across the whole of the UK, Ireland, Denmark, Norway and Netherlands, making the website a directory for their stockists too.